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The newest addition to the retail space in downtown Christiansted is all about elevating style and fashion in sustainable ways. Introducing Southern Saint! Southern Saint is a premier island lifestyle brand founded on the shores of the U.S. Virgin Islands. It began as a shared vision three years ago by two entrepreneurs: Matthew Ridgway, owner of Caribbean Sea Adventures and contemporary artist Briana Casale Cox. From there, the idea between these two entrepreneurial minds further developed into creating clothing and swimwear that fit the unique personality of the islands: boat wear with a flair made of fabrics you want to live in. All items are designed on island in the studio by Briana and her assistant designer, Coral Hamilton and produced around the world.

“The name of the brand truly reflects the U.S. Virgin Islands,” said store manager and buyer Haylee Duke. St. Croix is the southernmost island of the three U.S. Virgin Islands “Saints” and the brand’s logo features the ever-popular mongoose; the animal originally brought in by the Danish to resolve the rodent problem on sugar plantations.

In the making for over three years, Southern Saint’s merchandise was ready to roll out at the start of the pandemic. Products were initially carried at St. Croix Surf Company before opening its doors of their retail space in September 2021. Here you will find swimwear for all shapes and sizes that allows ease of movement while working and playing on the water. There is no shortage of fashionable men’s wear either. According to Duke, Southern Saint is focused on giving men options to elevate their styles. “We noticed there was a gap in men’s fashion options on the island and we try to close that gap with Southern Saint.”

Sustainability is key for this luxury lifestyle brand. All clothes in the store are made from natural fibers like bamboo, linen and 100% organic cotton hand dyed with natural ingredients like roots and berries. The bathing suits are made from recycled materials, towels are made from discarded plastic water bottles and there is even a line of shorts made from coconuts! To shop their collection, visit or check them out in person at their retail location on the corner of Queen Cross Street & Strand Street.

Written by Anquanette Gaspard (