ColdwellBanker.com has won this year’s Gold Top 100 Spotlight Award in the Online Organizational Website category.
The website was judged on a 100-point scale factoring first impression, overall narrative, overall visual design creativity, message clarity and perceived relevance. The coldwellbanker.com site received an aggregate score of 96. The site was awarded maximum points in the overall narrative and overall visual design segments.
“Innovation is one of the key pillars to our success at Coldwell Banker,” said Helen Galasso, vice president for platform development/ebusiness at Coldwell Banker Real Estate LLC. “This wholly re-thought and re-designed version of our site features optimizations that enhance the experience of searching for and finding a home online, which is so critical to today’s consumer.”
The new version of the site was launched in June, in collaboration with FD kinesis. The Coldwell Banker website was selected from more than 1,100 entries representing nearly one dozen countries.