Coldwell Banker On Location, the brand’s YouTube channel focused on video home listings, communities, and agent profile videos, continues to pave the way for video use in real estate. Since the site launch in May 2009, the channel has drawn more than two million channel views.
Coldwell Banker On Location has grown steadily since its launch, but has seen its fastest growth in the last eight months. More than one million views occurred between April-October, 2010. Mobile use has also increased, doubling since April of this year.
Property listings make up the majority of the On Location content, and community videos attract the highest number of comments, as visitors enjoy chiming in with input on their hometown or current city.
Coldwell Banker Real Estate closely collaborated with both YouTube and Google to develop a customized framework and user experience to offer one of the most comprehensive and immersive brand channels on YouTube.
“The number of people watching videos on our On Location channel is growing faster and faster,” says Michael Fischer, chief marketing officer, Coldwell Banker Real Estate LLC. “Through our partnership with Google and YouTube, we brought a systemized approach to showcasing real estate videos. We firmly believe every home has a story and when you combine that with an agent’s personality, the consumer truly benefits.”
“Savvy marketers like Coldwell Banker understand how consumers are shifting online and are embracing innovative uses of digital platforms like YouTube,” said Sam Sebastian, director of classified and local sales, Google Inc. “Importantly, Google’s measurable advertising platforms help partners increase their success online and off. By pushing the boundaries online, Coldwell Banker is harnessing the power of digital platforms like YouTube, and leading the way for real estate in the digital world.”