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Coldwell Banker Real Estate LLC has just launched Blue Matter, a real estate blog that will feature many different voices on important real estate industry issues, the company announced. Contributors include Jim Gillespie, President and CEO, Mike Fischer, SVP of Marketing, Diann Patton, Consumer Real Estate Specialist, David Marine, social media strategist and Gustavo Gonzalez, a production specialist.

According to the company, In addition to the new blog, Coldwell Banker has and will move forward with combining smart social media strategies with its over-100 year brand heritage.

The company’s corporate Facebook page has over 6,000 fans, and thousands of agents have their own profiles / fan pages. In addition, @coldwellbnkr has over 4,000 followers on Twitter, and the Coldwell Banker On Location YouTube channel has over 750,000 views, the company stated.

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