Customer Service and Lead Generation were the focus of the annual Coldwell Banker Island Affiliates Broker’s and Manager’s conference held June 17-21 in St. Martin, FWI. Coldwell Banker business owners and their management staff attended and shared ideas both on generating new business and better ways to service customers who find us online.
The highlight of the conference, held at La Samanna on the French side of the Island, were the technological initiatives presented by Larry Burke, Director of IT for the company. Among the many new concepts on the horizon are individual company Facebook and Twitter pages, complete with listing data and links back to their own websites. Individual agent pages and individual listing pages were also displayed.
Using cutting-edge proprietary technology, Burke demonstrated many new applications that will ultimately lead to a dominant web presence and an industry presence second to none. When a web visitor finds us online, we want their experience to be fulfilling and give the information they want. We will be using all these new tools to achieve this goal.
Heather Goodman, Marketing Director for the company, introduced new marketing concepts for the year ahead, including website directory links and on-line advertising at some of world’s leading newspapers such as the Wall Street Journal and New York Times.
Attending the conference were 22 Brokers and Managers from many of the island countries of the Atlantic and Caribbean. Also in attendance was Jim Gillespie, President & CEO of Coldwell Banker Real Estate Corporation and Beth Makatura, VP & Director of International Services. The meeting was hosted by Coldwell Banker Real Estate St. Maarten & Coldwell Banker Caraibe.
Check back often to our St Croix Coldwell Banker site and watch for the latest in technology to be available for your use.