Coldwell Banker Real Estate LLC has launched an innovative branded YouTubeTM channel designed to offer consumers a new way to search for and interact with real estate information and listings. Named Coldwell Banker On Location , the channel was created to more fully tap into the power of video for real estate search and discovery, and to drill deeper into the local insights that consumers want.
According to the company, two areas of strategic focus set Coldwell Banker On Location apart from other real estate websites. First, it showcases the power of video to bring real estate more vividly to life – offering behind-the-scenes looks at towns and neighborhoods, smart tips and timely news on real estate topics, and video listings of homes for sale.
Second, content posted to On Location has a strong emphasis on local information and insights, so consumers can dig deeper into the areas of the country that interest them most.
“Video is a critical part of how today’s consumers want to explore real estate, and we intend to use it to an extent never before seen in our industry,” said Jim Gillespie, president and chief executive officer, Coldwell Banker Real Estate LLC. “Coldwell Banker On Location provides an exciting new platform for our vast network of thousands of sales associates to directly share the kind of local insights and knowledge that is invaluable to consumers hoping to learn about a new area.”